WorkflowLife & Annuities

Annuity Suitability Review

Annuity suitability review on every sale, before the contract is issued

Every annuity sale reviewed before issue, its reason on file.

See one case, screen by screen ↓
demo$48,260of the money she needs in 2028 found locked behind a 9% surrender charge — before issue
demo12checkson every sale, each naming its rule and its evidence
demo52minmedian from arrival to a reviewer’s desk for a flagged sale
target100%of annuity sales read before issue, not a screened sample
In short

What is Annuity Suitability Review?

Software that reviews each annuity recommendation before the contract is issued, to show there is a reasonable basis that it fits the buyer’s situation, needs and objectives. Annuity Suitability Review reads the whole sale file — including the producer’s notes — runs twelve best-interest checks with their rules and evidence, and holds issue when a blocking check fails.

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Updated

The problem

Why risky annuity sales are found in complaints, not in review

The best-interest rule says the carrier may not issue a recommended annuity without a reasonable basis that it fits the buyer’s financial situation, needs and objectives — and it must review each recommendation before issue. In practice the reviewer reads the suitability questionnaire, the disclosures and the producer’s written basis, and most sales pass on the form’s boxes.

The harm sits where nobody looks. The producer’s call notes and the source-of-funds detail are a separate file, and they often say something the questionnaire does not: a move, a roof, an entrance fee. The surrender charge is a percentage on the form, but the harm is a date — the year she needs the money against the year it comes free. Without that view, the unsuitable sale surfaces later, when the buyer or her daughter complains about a surrender charge.

typical49jurisdictionshave adopted the best-interest revisions to Model #275, with review of each recommendation before issue
typical$461.3Bof US individual annuity sales in 2025 — a record year
demo214salesin one quarter where money the buyer will need was locked behind a surrender charge
Where a flagged sale’s days go, from arrival to the producer’s corrected fileestimated
By hand5.5 days
With the solution2.4 days
  • Waiting for a reviewer1 → 0.1 d
  • Reading the questionnaire, disclosures and notes0.5 → 0.1 d
  • Working out what she needs, and when0.5 → 0.1 d
  • Writing the return to the producer0.5 → 0.1 d
  • The producer’s answer and a second read3 → 2 d

Estimated split for one flagged sale that is returned to the producer, by hand and with the solution.

How it works

How a sale is reviewed

Six agents read every sale, weigh the surrender schedule against her cash needs and hold issue on a failed check; the reviewer decides.

What comes in
Sale file in7 documents · application, questionnaire, disclosures, producer notes
Agents at work
File reader14 profile factors
Then
Profile checker
Liquidity tester
Best-interest checker
Then
Request writerreturn + record
A person decides
Suitability reviewerpasses, returns or escalates
What comes out
Issue held or released
Return to producer
Written record on file
One case, step by step

One annuity sale, from arrival to a return the producer can fix

Dorothy M. Kessler, 78, of Toledo, Ohio, is sold a $185,000 fixed indexed annuity with a ten-year surrender schedule. Here is what happens before Harborline Life & Annuity issues it, screen by screen, in the working solution.

  1. 01Mon 12 Oct, morning

    Every sale read on arrival

    Anita Rowe · Suitability reviewer

    Anita opens today’s sales: 68 applications since 07:00, each read in 7–9 seconds. 51 passed and were released to issue, each with its written record. 9 wait for a reviewer, 5 are back with the producer and 3 are escalated to Renee Okafor in compliance. The oldest flag is from 07:18.

    “Every annuity application read on arrival — 68 since 07:00.”

  2. 02Opened

    The buyer, the product and the checks on one page

    Anita Rowe · Suitability reviewer

    Sale ASR-26-04417: Dorothy is widowed, rents in Toledo and has a daughter, Karen, in Dayton. Income $37,680 against expenses of $41,760 — short $4,080 a year. Liquid net worth $236,400, of which $185,000 goes into Harborline Summit 10, leaving $51,400. A red band runs across the top: issue held, two checks fail.

    “Harborline will not issue this contract until a reviewer decides · Model #275 §6.C(1).”

  3. 037.4 seconds

    Seven documents read, 14 profile factors filled

    File reader · Profile checker

    The application, the suitability questionnaire, the Appendix A disclosure, the product disclosure, the buyer’s guide receipt, the source of funds and the producer’s call notes — read in 1.2 seconds. All 14 consumer-profile factors are filled, each from its page. Then the answers are compared across the file, and one contradiction is found.

    A blank factor stays blank and becomes a finding. It is never filled by guessing.

  4. 04The contradiction

    The questionnaire says one thing, the producer’s notes another

    Profile checker

    Questionnaire answer 4a: “None anticipated during the surrender period.” Glen Varga’s call notes of 22 Sep: she wants to be near Karen, has paid a deposit at Maple Court Commons, expects to move in spring 2028 with an entrance fee of about $92,000, and her roof needs replacing next spring, about $18,000. Both places are marked, side by side with the written basis.

    “The checker never decides which document is right. It shows both; the reviewer asks the producer.”

  5. 05Year 2, spring 2028

    The liquidity runway shows the year the money is locked

    Liquidity tester

    Ten contract years at the guaranteed floor, 0% credited. In year 2 she needs $96,080: $29,320 comes from money outside the annuity and $18,500 from the 10% free withdrawal. That leaves $48,260 locked behind a 9% surrender charge — $4,343 to reach it — and nothing left outside. The surrender period ends in Oct 2036, at 88.

    The tester never assumes index credits above the floor, and never projects a need the buyer did not state.

  6. 06Checked

    Twelve checks, two fail, issue held

    Best-interest checker

    Money she will need during the surrender period fails, and so does premium share of liquid net worth: 78.3% of $236,400, against Harborline’s 50% limit for buyers 75 and over. Three warn — the surrender period ends after 85, the income rider costs $2,128 a year with no income start date anywhere in the file, and the written basis is silent on the move. Seven pass. On the checks screen, each one shows its source, its threshold and whether it blocks issue.

    The checker never approves a sale and never removes a hold.

  7. 07One slider

    What would pass for Dorothy

    Anita Rowe · Suitability reviewer

    Anita moves the premium to the guideline cap of $118,200 — 50% of her liquid net worth. The runway recomputes: every need covered, $0 locked, no check fails. It also shows something to ask about: only $40 would be left outside the annuity after the 2028 move. Switching to Summit 5 at the same premium does not help — the same money stays locked.

    “Nothing here changes the application.”

  8. 08Drafted

    A return to the producer, with the rule and the evidence

    Request writer

    Two items, each with the quoted evidence and its rule: the liquidity answer does not match the notes, and the premium leaves the 2028 move locked. The $118,200 alternative is in the note. Renee Okafor is copied, the answer is due Wed 14 Oct, and the written review record — 2 fail, 3 warn, 7 pass, kept until Oct 2031 — files when Anita sends.

    “Drafted by the request writer from the two failed checks · nothing is sent until you send it.”

  9. 09If she disagreed

    An override needs a reason and a second signature

    Anita Rowe · Suitability reviewer

    Anita could approve with the failed checks — but only by writing why the sale is in Mrs. Kessler’s interest and requesting a second signature from Renee Okafor in sales-practice compliance. Until Renee signs, issue stays held.

    “Two blocking checks fail. Issuing needs your reason and a second signature from Renee Okafor, sales-practice compliance.”

  10. 10Last 90 days

    The same finding, three times, from one producer

    Supervision reporter

    Glen Varga: 4 findings in 11 sales, and the same one three times in 90 days — the questionnaire said “None anticipated” while his own notes described money the buyer would need. Edna Pruett, 81, in August (hip surgery and home care in 2027); Ruth Abernathy, 79, in September; Dorothy today. His training is current. One click asks his supervisor, Tom Whitcomb, for a review.

    “Patterns for the producer supervisor, not discipline.”

Who it’s for

Built for everyone who stands behind an annuity sale.

The same sale, seen by the four people who carry it — what their week looked like, and what it looks like now.

AR
Anita RoweSuitability reviewer, Harborline Life & Annuity
Suitability reviewer
Before
Gives most sales a quick look at the form’s boxes; the call notes sit in a file she rarely has time to open.
Now
Opens only the flagged sales, with the buyer, the product, the runway and the twelve checks on one page — and the contradiction already marked.
RO
Renee OkaforSales-practice compliance
Sales-practice compliance officer
Before
Owns the rules and the annual report to senior management, built by hand from scattered review notes.
Now
Gives the second signature on overrides, and starts the annual supervision report from a draft built from the review records.
GV
Glen VargaVarga Retirement Partners, Sylvania, OH
Independent producer
Before
Gets a sale back with a vague question days later, and guesses what the carrier wants.
Now
Gets a return naming the exact answer, the rule and the premium that would pass, with a date to answer by.
TW
Tom WhitcombProducer supervision
Producer supervisor
Before
Hears about a producer’s pattern when a complaint arrives.
Now
Sees findings by producer over 90 days, with training status, and is asked for a review when a pattern repeats.
Built on the engine

6 agents. Each with one job, and hard limits.

Six agents read every sale, weigh the surrender schedule against her cash needs and hold issue on a failed check; the reviewer decides.

File reader

Reads the application, questionnaire, disclosures, source of funds and producer notes, and fills the 14 consumer-profile factors, each with the page it came from.

  • Never fills a missing factor by guessing — a blank stays blank and becomes a finding
  • Never infers a value from another document
Profile checker

Compares every answer across the file — questionnaire, application, notes, source of funds — and flags contradictions and suspicious refusals to give profile information.

  • Never decides which document is right — shows both to the reviewer
Liquidity tester

Takes every need the buyer stated, in any document, with its date, and pays it from money outside the annuity, then the free withdrawal — what is left is marked locked, with the charge to reach it.

  • Never assumes index credits above the guaranteed floor
  • Never projects a need the buyer did not state
Best-interest checker

Runs the twelve checks — care, disclosure, conflict of interest, documentation and Harborline guidelines — cites the rule and evidence for each, and holds issue when a blocking check fails.

  • Never approves a sale
  • Never removes a hold
Request writer

Turns each failed check into one request — what is wrong, the evidence quoted, the rule, what would fix it — and writes the written review record.

  • Never sends without the reviewer
  • Never contacts the buyer
Supervision reporter

Groups findings by producer, rule and week from the review records, and drafts the annual report to senior management.

  • Never names a producer for discipline — shows patterns to the supervisor
Suitability reviewer

Decides; an override needs compliance. The agents propose; a named person decides.

Ask in plain words

Ask about any sale, producer or rule

Reviewers and compliance can ask in plain words. Every answer cites the file, the contract, Model #275, the state rules or Harborline’s guidelines.

Why is Dorothy Kessler’s sale held?

Two checks fail. Her questionnaire says she needs none of the money during the surrender period, but Glen Varga’s notes of 22 Sep say she moves to Maple Court Commons in spring 2028 with an entrance fee of about $92,000. In contract year 2 that leaves $48,260 locked behind a 9% charge — $4,343 to reach it. The premium is also 78% of her liquid net worth, against the 50% limit for buyers 75+.

What premium would pass for Dorothy?

Up to $118,200 — 50% of her $236,400 liquid net worth. The roof and the 2028 entrance fee are then paid from money outside the annuity, and nothing she has said she needs is locked. It leaves only $40 outside after the move, so ask how she covers emergencies. Summit 5 at $185,000 does not help: the same $48,260 is still locked, at 6%.

Has Glen Varga had this finding before?

Twice in the last 90 days, the same pattern: “None anticipated” on the questionnaire, and money the buyer would need in his own notes — Edna Pruett in August and Ruth Abernathy in September. His training is current. A supervisor review is one click.

What must the annual supervision report contain?

A written report to senior management, including the head of audit, on a tested review of the supervision system, the exceptions found and the corrective action taken or recommended. The report page is built from the review records: 4,416 sales in Q3, 556 for a reviewer, findings by rule and the four corrective actions.

Every screen

The working solution, as it ships.

13 screens from the working solution, on its sample data. Pick one to see it large.

Sale reviewThe buyer’s profile, the recommendation, the liquidity runway and the twelve best-interest checks on one page, with issue held.
Today’s salesEvery application read on arrival, in lanes: for a reviewer, returned, escalated and passed — with what the agents found.
How this sale was readEach agent step with what it found and how long it took: seven documents, 14 profile factors, one contradiction, twelve checks.
The producer’s reasonQuestionnaire, call notes and written basis side by side, with margin notes where they disagree.
The liquidity runwayHer stated needs year by year against money outside, the free withdrawal and the surrender charge — locked money in red.
What would passMove the premium or switch the product; the runway, her share of liquid money and every check are worked out again.
Return to the producerThe drafted return with each item’s evidence and rule, and the written review record that files when it is sent.
Approve with a failed checkAn override takes the reviewer’s reason and a second signature from sales-practice compliance.
One sale’s recordAny sale from the list: its twelve checks, the file and the seven documents read.
ProducersFindings by producer over 90 days, with best-interest course and product training status, and repeated patterns.
Supervision reportSales read by week, findings by rule, time to a decision and corrective action — the basis of the annual report.
Best-interest checksEach check with its source, threshold, quarter’s findings and whether it blocks issue.
SettingsSenior review ages, premium share limits, projection basis, review clock, override approvers, states and retention.
Governance

Built for best-interest supervision: cited, held, signed, on file.

Every check cites its rule and its evidenceEach result names its source — a Model #275 section, a state rule or a Harborline guideline — and the document and page the evidence came from.
A failed blocking check holds issueThe contract is not issued until a reviewer decides. Only the reviewer can release the hold; the agents never can.
An override needs a second signatureApproving a sale with a failed check takes the reviewer’s written reason and a second signature from sales-practice compliance.
The agents never approve, contact or changeThey never approve a sale, never contact the buyer and never change the application. Returns go to the producer only when the reviewer sends them.
A written record for every salePassed, returned or escalated, each sale has a written review record filed with the application, kept 5 years after issue or decline by default.
Rule changes are tested and approvedA change to a check can be tested on last quarter’s sales first, and settings are saved as a draft for sales-practice compliance to approve.
Configuration

Your guidelines, your states, your clocks

Every threshold the reviewer works to is a setting, saved as a draft and approved by sales-practice compliance.

SettingDefaultChoose from
Senior review agesExtra checks from 65; stricter guidelines from 7560 · 65 · 70 · 75 · 80
Premium share of liquid net worth (blocks issue)65% at 65–74 · 50% at 75+Per age band · Harborline guideline UG-4.2
Warn when the surrender period ends afterAge 8580 · 83 · 85 · 88
Projection basis0% credited — the guaranteed floorFree withdrawal per contract · rider fees shown separately
Liquidity check blocks issueOnWhen any stated need is locked behind a surrender charge
Read producer notes against the questionnaireOnContradictions shown on both documents
Review clock1 hour to a reviewer’s desk · 1 business day to a decisionFlagged sale on a reviewer’s desk · decision
Record retention5 years5 · 7 · 10 years
Connections

Works with the files and systems you already have

E-application and suitability questionnairethe application, the answers and signatures
Consumer profileincome, expenses, liquid net worth, objectives
Disclosure and compensation formsAppendix A, product disclosure, buyer’s guide receipt
Producer notes and written basiscall notes and the reason for the recommendation
Product rules and state requirementssurrender schedules, guidelines, Model #275 adoptions
New business and producer messagesthe hold, the return and the review record
What it changes

The difference, in numbers.

Every figure is labelled: a target the solution is built to, an estimate, a typical published result, or a proven one.

target
100%
of annuity sales read before issue, not a screened sample
68 of 68 today
51 passed on arrival
target
1hour
from arrival to a reviewer's desk for a flagged sale
52 min median
to a reviewer's desk · target 1 hour
typical
49
jurisdictions require review of each recommendation before issue
49 jurisdictions
NAIC Model #275, 2020 revision

“demo” = seen in the working solution, on its sample data · “target” = the design goal, measured in the live solution · “estimated” = our estimate · “typical” = published figures: NAIC, Suitability in Annuity Transactions Model Regulation #275 (2020 revision) and implementation brief, Aug 2025 (49 jurisdictions); LIMRA, 2025 US individual annuity sales ($461.3B). People, producers, Harborline Life & Annuity and its Summit products named on this page are characters and sample data in the working solution.

Questions

What annuity compliance teams ask us.

What is annuity suitability review software?

Software that reviews each annuity recommendation before the contract is issued, to show there is a reasonable basis that it fits the buyer’s situation, needs and objectives. Annuity Suitability Review reads the whole sale file — including the producer’s notes — runs twelve best-interest checks with their rules and evidence, and holds issue when a blocking check fails.

How does it check a sale against the best-interest rule?

It fills the 14 consumer-profile factors from the file, compares answers across documents, projects her stated cash needs against the surrender schedule, and runs checks grouped under care, disclosure, conflict of interest, documentation and your own guidelines. Each check names its source, such as a Model #275 section or guideline UG-4.2.

How does it weigh surrender charges against the buyer’s liquidity needs?

The liquidity tester takes every need she stated, in any document, with its date, and pays it first from money outside the annuity, then from the free withdrawal. Whatever is left is marked locked, with the charge to reach it. It uses the guaranteed floor only and never invents a need she did not state.

Does it read the producer’s notes, not just the questionnaire?

Yes. The producer’s call notes and written basis are read against the questionnaire, and a contradiction is marked on both documents. The profile checker never decides which is right; the reviewer asks the producer.

Can a sale with a failed check still be issued?

Only if the reviewer approves with an override: a written reason and a second signature from sales-practice compliance. Until then issue stays held. The agents can never release a hold.

Does it help with the annual supervision report?

Yes. The supervision report is built from the written review records — sales read by week, findings by rule, time to a decision and corrective action — and the supervision reporter drafts the annual report for compliance to complete and sign.

Do our reviewers stay in control?

Yes. The agents read, compare, project and draft; the suitability reviewer passes, returns or escalates. The agents never approve a sale, never contact the buyer and never change the application, and nothing goes to the producer until the reviewer sends it.

How long does it take to go live?

The Agentic Solution Engine builds and deploys it from your requirements — your suitability guidelines, state rules, product schedules and a sample of past applications — and it goes live once every quality gate has passed. We will walk you through it on your own sales first.

See it on
your annuity sales.

We’ll run Annuity Suitability Review on a sample of your own recent applications.