SystemLife & Annuities

New Business Case Management

Life insurance new business case management, with every requirement ordered, dated, read and chased

Every open requirement chased, every case status known without a phone call.

See one case, screen by screen ↓
demo9requirementsordered as Aisha Rahman’s 18 application answers are read — 3 already back
demo26valuesread from Marcus Delgado’s lab report the moment it lands — 9 of 9 inside the Preferred guidelines
target21daysmean application to decision for fully underwritten cases, from 28 today
typical63%of approved fully underwritten cases are placed today, against 86% automated
In short

What is New Business Case Management?

It is the work of taking a life application from submission to a ready-to-decide file: ordering the exam, labs, APS, checks and forms the case needs, tracking each one, chasing what stalls and keeping the producer informed. New Business Case Management does that with five agents; the case manager owns the case and the underwriter decides.

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Updated

The problem

Why a fully underwritten case takes four weeks when the decision takes five days

A fully underwritten life case waits on a Part 2 interview, a paramedical exam, blood and urine, an attending physician statement, MVR, Rx and MIB checks, an inspection report or financials, and a handful of forms. The case manager tracks them in a requirements screen and a spreadsheet, and chases each one by phone and email. A disclosure on page 3 — a treating doctor, a replacement, a trust as owner — becomes an order a day or two later, after someone has read it.

Then the vendor feed says “pending” for weeks. Nobody sees that the APS is stuck on a $65 records fee until the producer calls to ask where the case is. The underwriter usually decides within five business days of the last requirement; the weeks go on waiting. Every week the case waits, the applicant has more time to take another carrier’s offer.

typical28daysmean application to decision for a fully underwritten case
typical≈21daysfor an attending physician statement, on average
typical5business daysfrom the last requirement to the decision, usually
Where a fully underwritten case’s days go (days)estimated
By hand28 days
With the solution21 days
  • Reading the application and ordering2 → 0 d
  • Stalls nobody has seen yet — fees, no replies, no-shows6 → 1 d
  • Doctor’s records at the office’s own pace12 → 12 d
  • Missing forms and signatures3 → 3 d
  • Underwriter’s review after the last requirement5 → 5 d

Estimated split of a 28-day case — the published mean — by hand and with the solution. The doctor’s office still works at its own pace; what changes is ordering on day 0 and stalls seen the day they happen.

How it works

How a case moves

Five agents order, date, read and chase every requirement; the case manager owns the case and the underwriter decides.

What comes in
Application in9 requirements · exam, labs, APS, MVR, Rx, MIB, inspection, forms
Agents at work
Application readerorders as it reads
Then
Requirement trackerdates from turnaround
Follow-up agentchases stalls
Then
Evidence readerreads each arrival
Producer status agentplain-words status
A person decides
Underwriterdecides class and offer
What comes out
Ready-to-decide file
Every stall chased
Producer told in writing
One case, step by step

One case manager’s Monday, from the morning run to a signed decision

Renée Walsh runs 46 open cases at Cedarbrook Life. It is Monday 12 October 2026. Here is her day, screen by screen, in the working solution.

  1. 0107:00

    Every case as its requirements, one tile each

    Renée Walsh · New business case manager

    Renée’s board shows each case as a row of tiles — Part 2 interview, exam, blood and urine, APS, MVR, Rx and MIB, inspection, financials, forms — coloured reviewed, received, ordered, stalled or past its slow date. Twelve cases need her or move today, five are stalled, and 31 requirements are expected this week. Each row ends with its decision-ready date and who is holding it.

    This morning’s run: “Read 138 open requirements from 6 vendor feeds” · “Re-dated every tile from 90-day turnaround; 3 moved later.”

  2. 0208:52

    Ordered as each answer is read

    Application reader

    Aisha Rahman’s $1,200,000 universal life e-application arrives from Daniel Brooks at Northgate Advisors. The reader goes answer by answer against the requirement grid for ages 51–60 at $1–2M: interview, exam and labs at Q1, an inspection report at Q4, a trust certification at Q5 because the owner is an irrevocable trust. Nine requirements are ordered and three are already back; decision-ready is expected on 26 October.

    Q9: “Diabetes disclosed: APS from the treating office; HbA1c and microalbumin added to the lab panel.”

  3. 03Day 14 · one click

    Marcus Delgado’s labs land, already read

    Renée Walsh · New business case manager

    Marcus Delgado, 47, applied for Preferred on a $2,500,000 20-year term through Priya Natarajan at Harborline Financial Group. The path to a decision shows him decision-ready on 16 October, with Tom Akande deciding by 20 October — day 22, against the 28-day industry mean. Renée presses Check for arrivals: the blood and urine tile moves from Ordered to Received with cholesterol/HDL 4.4, A1c 5.6% and cotinine negative on its face.

    “Labs received for Marcus Delgado · read and inside Preferred guidelines.”

  4. 0409:41

    Every value against the guidelines and the application

    Evidence reader

    Clearwater Clinical Labs’ report is read line by line: 26 values, with the nine the Preferred guidelines test all inside — cholesterol/HDL 4.4 against 5.0, A1c 5.6% against 6.0%, NT-proBNP 41 against 125. Each value is checked back to the application: cotinine negative matches non-tobacco; values fit treatment on a statin. Every value cites its line on the report.

    “The evidence reader lists where each value sits; it does not choose a class. Tom Akande decides when the APS is in.”

  5. 05Stalled 4 days

    The APS that said “pending”, explained

    Requirement tracker

    The attending physician statement from Dr. Helen Ward at Lakeview Internal Medicine was ordered through Clearpath Records on 29 September. The vendor feed tells the rest: received, in the copy queue, then on 8 October an invoice for a $65 copy fee, payment before release — and no change for four days. Lakeview answered 23 requests in 90 days, median 17 days and p80 24, so the APS is expected 16 October and turns late after 23 October.

    Ordered because Q7 discloses treatment for high blood pressure (2023) and high cholesterol (2024).

  6. 06Above $50

    A fee only she can approve

    Renée Walsh · New business case manager

    The agent may approve records fees up to $50; this one is $65, so it waits for Renée. The approval shows the request (Clearpath Records CPR-118842), what it is charged to, her own $250 limit and what happens after payment. She approves; the follow-up agent tells Clearpath, who pay Lakeview and ask for release the same day.

    “Fee approved · Clearpath paid the office · APS expected Oct 16.”

  7. 07Plain words

    Priya hears where the case stands, without a phone call

    Producer status agent

    From the case’s tiles, the agent drafts Priya a status in four lines: what is done, what is still coming and when, what needs her — the replacement notice — and the expected date for the underwriter. Renée reads it and sends it.

    “Drafted by the producer status agent from the case’s tiles. Medical values are never included.”

  8. 08The follow-up list

    Every stall, with the message already written

    Follow-up agent

    Six routine follow-ups went out on their own at 07:05; the rest wait for Renée, grouped by who can move them. Summit Cardiology has not answered Owen Fitzgerald’s request in six days, so Clearpath is asked to phone the records desk and re-send the HIPAA authorization. Bayview Pulmonology is past its slow date, so the records are to be collected in person. Rosa Castellanos missed her exam, and Meridian is asked to hold two new slots until her producer confirms.

    “Records fees above $50 need your approval.”

  9. 09A producer asks

    The producer’s question, answered from the tiles

    Priya Natarajan · Producer, Harborline Financial Group

    Priya writes at 08:14: Marcus has an offer from another carrier at a similar premium — will there be a decision this month, and what is still outstanding? The reply is already drafted from the case: done, waiting on the doctor’s records (expected 16 October), the replacement notice needs her, and a decision by 20 October. Renée can send it or log a call instead.

    “No medical details included.”

  10. 10Ready to decide

    A whole file, and the underwriter’s call

    Tom Akande · Senior life underwriter

    Linda Park’s $750,000 20-year term is complete: six of six requirements reviewed, and ten of ten measures inside Preferred Plus — blood pressure 118/76, BMI 23.4, cholesterol/HDL 3.1, A1c 5.2%, income multiple 2.9×. Tom chooses: approve as applied at $468 a year, approve at another class with his reason, or ask for more evidence and send the case back to Renée. Then he signs the decision.

    “The agents gather and read the evidence; only the underwriter decides class and offer.”

Who it’s for

Built for everyone who moves a life case.

The same cases, seen by the five people who carry them — what their week looked like, and what it looks like now.

RW
Renée WalshNew business case manager
Case manager
Before
Starts each morning in the requirements screen and a spreadsheet, finding out what is late, then spends the day on the phone.
Now
Starts from a board where every tile carries its date and every stall is flagged, with the follow-ups already drafted; she approves fees and sends.
TA
Tom AkandeSenior life underwriter
Underwriter
Before
Gets files with pieces still missing and has to work out what changed since he last looked.
Now
Gets the case when it is whole, with every value read against the class guidelines and cited; he decides the class and the offer.
PN
Priya NatarajanProducer, Harborline Financial Group
Producer
Before
Calls for status to find out what is holding a case up, and whether it is on her.
Now
Gets a written status in plain words from the case’s tiles — done, waiting, needs you — and a weekly update on all her cases.
GP
Gloria PhamVP New Business
Approver
Before
Reports cycle time and placement to distribution each month, knowing every day a case sits is a day the client can buy elsewhere.
Now
Sees days to decision, placement by days to decision and why requirements stalled; changes to the requirement grid need her approval.
LO
Luis OrtegaClearpath Records · retrieval desk
Retrieval desk
Before
Works physician-office fee requests and follow-ups, with stalls waiting on a fee nobody has approved.
Now
Gets the approved fee and a clear ask — pay the invoice, phone the office, collect in person — and sees only his own requests.
Built on the engine

5 agents. Each with one job, and hard limits.

Five agents order, date, read and chase every requirement; the case manager owns the case and the underwriter decides.

Application reader

Reads electronic and paper applications and orders every requirement the grid and the answers call for, with the reason: a treating doctor in 5 years brings an APS from that office, a replacement the state notice, a trust as owner a trust certification, a DUI the MVR detail.

  • Never removes a requirement the grid calls for
  • Never contacts the applicant about health
  • Records the answer that triggered each order
Requirement tracker

Reads vendor status feeds hourly and dates every open requirement from its source’s last 90 days: expected at the order date plus the median, late after the p80. Marks a tile stalled after 4 days without a status change and reads the vendor’s note for the reason.

  • Never cancels or re-routes an order
  • Every expected date names its source, requests and p50/p80
Evidence reader

Reads labs, exams, physician statements, MVRs and inspection reports as they arrive, compares every value with the guidelines for the class applied for, and notes every difference from the application answers.

  • Never assigns a rating class
  • Never approves or declines
  • Every statement cites its line in the source document
Follow-up agent

Drafts and sends follow-ups to vendors, doctors’ offices (through the retrieval vendor) and producers on the cadence — vendors on day 0, +3 and +5 — and approves records fees up to the limit.

  • Never contacts the applicant about medical findings
  • Fees above $50 go to the case manager
Producer status agent

Answers producers’ status questions in plain words from the case’s requirement tiles, and sends a weekly status to every producer on all their cases.

  • Never includes medical details
  • Replies wait for the case manager’s send in the first 30 days
Case manager and underwriter

Case manager owns the case; underwriter decides. The agents propose; a named person decides.

Ask in plain words

Ask about any case, in plain words

Ask about any case, requirement or source — or say what to chase. Every answer points to the tile or source behind it.

What is holding up Marcus Delgado’s case?

Two things. First, the APS from Dr. Helen Ward has not moved for 4 days because Lakeview Internal Medicine wants a $65 copy fee — above the agent’s $50 limit. Second, the replacement notice has been with Priya Natarajan since Oct 6 — Q14 says the policy replaces a $500,000 one. Labs are due today from Clearwater. If the records arrive at Lakeview’s median, the case is ready on Oct 16 and Tom Akande decides by Oct 20 — day 22.

Which cases will run past 28 days?

Two of the cases on your board will run past the 28-day mean: Margaret Oyelaran (day 31, ready Oct 16 — the Bayview APS is 3 days late) and Owen Fitzgerald (day 24, ready Oct 23 — Summit silent 6 days; the CPA letter). Castellanos (day 18, ready Oct 21) gets close if her exam slips again. Clearpath can collect Bayview’s records in person tomorrow.

Draft Priya a status on all her cases

Priya has 3 cases with you: Marcus Delgado (decision-ready Oct 16; needs her signature on the replacement notice), Owen Fitzgerald (needs the CPA letter) and Sandra Mbeki (on schedule, ready Oct 15). I drafted one reply from the tiles, with no medical details.

Why is Lakeview’s APS expected on 16 October?

Lakeview Internal Medicine answered 23 requests in the last 90 days: median 17 days, p80 24 days. The request went out on Sep 29, so the expected date is Oct 16 and the slow date Oct 23. That only holds once the $65 fee is paid — today’s stall is the fee, not the office.

Every screen

The working solution, as it ships.

13 screens from the working solution, on its sample data. Pick one to see it large.

Requirements boardEvery open case as a row of requirement tiles, coloured by where each stands, with this week’s arrivals and the morning’s agent run.
New application, read and orderedEach answer that calls for evidence orders a requirement, with the reason and the expected date.
The caseOrdered, received and reviewed lanes, the path to a decision against the 28-day mean, and what stands between the case and a decision.
Lab report, readEvery value cited to its line, checked against the Preferred guidelines and the application answers.
Attending physician statementThe vendor feed behind a stall, and where the expected and slow dates come from.
Records fee approvalA fee above the agent’s limit, with the request, the charge and what happens after payment.
Status to the producerDone, waiting on, needs you — drafted from the tiles, with no medical values.
Follow-upsEvery stalled or late requirement, grouped by who can move it, with the message drafted.
Producer questionsStatus requests from producers and their staff, each with a reply drafted from the case.
The underwriter’s case fileEvidence as read, fit against the class applied for, and the underwriter’s decision and signature.
Turnaround by sourceEach vendor’s and doctor’s office’s last 90 days, order to result: requests, median and p80.
Cycle time and placementDays to decision, placement by days to decision, why requirements stalled and producer status calls per week.
SettingsThe requirement grid, disclosure rules, stall and fee limits, follow-up cadence, producer messages and people.
Governance

The agents chase; people decide, and it is all on the record.

Only the underwriter decidesThe agents order, track, read and chase. The class and the offer are the underwriter’s, signed in the case file — approve as applied, approve at another class with a reason, or ask for more evidence.
The case manager owns the caseRemoving a requirement needs a reason and the case manager. Records fees above $50 wait for her approval. Routine vendor follow-ups go out on their own; every other message is drafted and waits for her to send it.
No medical details to producersProducer messages never include medical findings, and the setting cannot be turned on. Replies are drafted from the case’s requirement tiles.
Every value cites its sourceEach value the evidence reader reads points to its line in the lab report, exam or statement; each expected date names its source, request count and p50/p80.
Authorization before recordsA HIPAA authorization is on file before any APS is ordered, and the FCRA and MIB notices are acknowledged with the application.
Every step on the recordEvery order, read, chase and message is on the audit trail, with who — person or agent — and when.
Configuration

Your requirement grid and your chase rules

What the agents order, when they chase, what they may approve and what producers are told — all settings.

SettingDefaultChoose from
Requirement gridBy age band and face amountEdit the grid; changes need the VP New Business’s approval
Ordered on what the application says6 disclosure rulesTreating doctor · conditions · replacement · trust or business owner · DUI · face over 20× income
Expected date shown on tilesMedian (p50)Median (p50) · p60 · p70 — p80 is the “late” line
Stalled after no status change for4 daysStep up or down by a day
Agent may approve records fees up to$50Step up or down by $25; above it, the case manager approves
Routine follow-ups go out automaticallyOnOn · off — vendors day 0, +3, +5
Weekly status to every producerMondays 08:00On · off — one email per producer, all their cases
Replies wait for my sendOn, first 30 daysOn · off — then the agent replies within the hour
Connections

Works with the vendors and systems you already use

Applicationselectronic and paper, Part 1 and the authorizations
Paramedical and lab vendorsinterviews, exams and blood and urine, with their status feeds
APS retrieval vendorrequests to doctors’ offices, fees and pickups
Instant checksRx history, MIB and motor vehicle reports
Inspection reportsearned income, net worth and financial proof
Producer email and callsstatus questions in, plain-words replies out
What it changes

The difference, in numbers.

Every figure is labelled: a target the solution is built to, an estimate, a typical published result, or a proven one.

target
21days
mean application to decision, from 28 today
Today28 days
With agents≈ 21 days
typical
63%
of approved fully underwritten cases are placed today, against 86% automated
63 of 100 placed
fully underwritten, 2024
typical
5days
the decision usually follows the last requirement — the weeks are lost waiting

“demo” = seen in the working solution, on its sample data · “target” = the design goal, measured in the live solution · “estimated” = our estimate · “typical” = published figures: Gen Re, U.S. Individual Life Next Gen Underwriting Survey 2025 (30 carriers: fully underwritten mean 28 days to decision; 63% of approved fully underwritten cases placed vs 86% automated) and a carrier’s published applicant underwriting guide (APS about 21 calendar days; decision usually within 5 business days of the last requirement). People, carriers, agencies, vendors and doctors’ offices named on this page are fictional — characters and sample data in the working solution.

Questions

What new business teams ask us.

What is new business case management in life insurance?

It is the work of taking a life application from submission to a ready-to-decide file: ordering the exam, labs, APS, checks and forms the case needs, tracking each one, chasing what stalls and keeping the producer informed. New Business Case Management does that with five agents; the case manager owns the case and the underwriter decides.

How does it decide which requirements to order?

The application reader applies your requirement grid by age band and face amount, then your disclosure rules — a treating doctor named in the last 5 years brings an APS from that office, a replacement brings the state notice, a trust as owner brings a trust certification. Each order records the answer that triggered it, and nothing the grid calls for is removed without a reason and the case manager.

How does it know when an APS or exam should arrive?

From the last 90 days of that vendor’s or that doctor’s office’s real turnaround. The expected date is the order date plus the median (p50); the slow date adds the p80. A tile with no status change for 4 days is stalled, and past its p80 it is late.

Does the AI decide the rating class or the offer?

No. The evidence reader lists where each value sits against the guidelines for the class applied for, with citations, and notes any difference from the application. It never assigns a class, approves or declines. The underwriter decides and signs.

What do producers see?

A plain-words status drafted from the case’s tiles — what is done, what is still coming and when, and what needs them — plus a weekly email on all their cases. Medical details are never included. In the first 30 days every reply waits for the case manager to send it.

Can people stay in control of fees and outside messages?

Yes. The agent may approve records fees only up to the limit you set — $50 in the working solution; above it the case manager approves. Routine vendor follow-ups can go out on their own; the rest are drafted and wait for a person to send.

Which vendors and systems does it work with?

Your electronic and paper applications, the status feeds of your paramedical, lab and inspection vendors, your APS retrieval vendor, Rx, MIB and MVR checks, and producer email and calls. It reads the evidence documents as they arrive.

How long does it take to go live?

The Agentic Solution Engine builds and deploys it from your requirements and documents — your requirement grid, underwriting guidelines and vendor feeds — and it goes live once every quality gate has passed. We will walk you through it on a sample of your own cases first.

See it on
your open cases.

We’ll run New Business Case Management on a sample of your own fully underwritten cases.