WorkflowPersonal Lines Underwriting

Aerial Imagery Verification

Aerial imagery underwriting verification: what the applicant said, what the image shows and what the inspector found, side by side

No bind, cancel or nonrenewal resting on one out-of-date picture.

See one case, screen by screen ↓
demo9linesreconciled across 5 sources and 3 captures on one homeowners referral — 6 disagree with the application
demo+$488a year: $2,148 on the application answers, $2,636 once every mismatch is priced (+22.7%)
target0bind, cancel or nonrenewal actions resting on a single image
estimated11minper imagery referral, from evidence to a signed decision — about 70 by hand
In short

What is Aerial Imagery Verification?

Checking what an aerial or satellite image shows against the application, the inspection and property records before an underwriting decision rests on it — and checking the image itself is current, sharp and of the right house. Aerial Imagery Verification does this with seven agents and puts every source side by side, so the homeowners underwriter decides from all of it.

How to choose AI solutions for insurance →

Updated

The problem

Why imagery referrals get bound, surcharged or nonrenewed on one picture

The application says no pool and a 2020 roof. The aerial capture shows a pool, a trampoline and a roof in two tones. The exterior inspection adds 31 photos, and the permits sit in county records. Each source is read by a different person on a different day, and nobody lines them up before the policy is bound.

Regulators have noticed. Maryland Bulletin 25-10 says low-resolution, blurry or dated images cannot justify a cancellation, nonrenewal or claim denial. Massachusetts and New Hampshire say cosmetic wear is never the basis on its own, and New Hampshire requires a physical inspection on any dispute. One state found an image of the wrong house. An action that rests on one out-of-date picture is now hard to defend.

typical5–24monthsthe range of image-age expectations across state rules and proposals
typical1 in 2homes with mispriced insurance in a Moody’s analysis, largely for want of roof and exterior detail
estimated≈70minper imagery referral of reading, measuring, emailing and re-ordering
Where an imagery referral’s minutes goestimated
By hand70 days
With the solution11 days
  • Reading the application and the file10 → 1 d
  • Finding, matching and measuring the captures20 → 2 d
  • Reading the inspection report and photos15 → 2 d
  • Checking permits and property records8 → 1 d
  • Pricing the mismatches and writing to the producer12 → 2 d
  • Deciding and signing5 → 3 d

Estimated split for one homeowners imagery referral, by hand and with the solution — about 70 minutes against 11.

How it works

How a referral moves

Seven agents outline every feature, check every image and price every mismatch; the underwriter decides.

What comes in
Evidence in5 sources · application, aerial captures, inspection, property data, certificates
Agents at work
Application readerwhat was said
Parcel matcherright house?
Then
Imagery analystoutlines and quality
Inspection reader
Property data checker
Then
Reconcilersaid vs seen, priced
Then
Question and notice drafterone message
A person decides
Homeowners underwriterdecides and signs
What comes out
Said-vs-seen ledger
Bind, condition, re-inspect or decline
Evidence pack
One case, step by step

One new-business referral, from the queue to a signed bind

Monday 12 October. Daniel and Priya Castellano have applied for an HO-3 on 1127 Wrenfield Court, Ellicott City, Maryland — Coverage A $612,000, effective Sun 1 Nov 2026, through Joanna Pratt at Bayside Lane Insurance Agency. Here is what happens next, screen by screen, in the working solution.

  1. 01Morning

    Twelve referrals, each checked against its state

    Renata Okafor · Homeowners underwriter

    Renata opens her referrals: 12 today, 6 new business and 6 renewals across 7 states. Each row shows how many of the 9 attributes disagree, how old the image is against that state’s rule, and what the agents recommend. Three rest on one image — none of them gets an adverse action until a second source arrives.

    Castellano · 6 of 9 disagree · Bind with conditions · due today

  2. 02Opened

    The risk, from above, with every feature outlined

    Renata Okafor · Homeowners underwriter

    The 14 Aug 2026 capture fills the screen: 7.5 cm, 59 days old, parcel offset 0.6 m. Every feature carries an outline and a pill saying what the application said and what the image shows. Numbered pins mark the inspection photos, and the said-vs-seen ledger runs beside the image.

    “App: no pool · Image: in-ground pool 16×32 ft”

  3. 03One click

    “Run the agents” — and each outline snaps in as its step lands

    The agents

    Seven agents read five sources and three captures in turn: the application signed 6 Oct with its 41 answers, the parcel match, the features on the image, the Fieldline report, the permits. The premium reads “reconciling…” until the last line is priced. The whole run took 3 min 40 s.

    Inspection reader: “Fieldline report, 2 Oct · 31 photos · 11 roof notes: 2 bear on the risk, 9 cosmetic”

  4. 04Set aside

    The 2023 image is of the neighbour’s house

    Parcel matcher

    The 21 Jun 2023 capture’s footprint sits 31 m west of parcel 02-118-447 and matches 1125 Wrenfield Court. The tolerance is 8 m, so it is kept in the file, marked “Not this property”, and no agent reads a feature from it. The two captures on the parcel, 14 Aug 2026 and 3 Apr 2025, carry the findings.

    “Not this property — excluded. No finding is read from it.”

  5. 05All evidence

    Every source, every attribute, on one grid

    Renata Okafor · Homeowners underwriter

    Nine attributes down the side; the application, both on-parcel captures, the struck-through 2023 capture, the inspection and the property records across the top. Each cell opens its source. The pool is on the image, the 2025 capture, inspection photo 12 and pool permit P19-00352 from Jun 2019 — four sources, not one.

  6. 06Inspection

    Owen Marsh’s photos, with margin notes that say what each settles

    Inspection reader

    Fieldline’s exterior inspection of 2 Oct: 31 photos, on site 10:05–10:52. The inspection reader classifies all 11 roof observations — 2 bear on the risk, 9 cosmetic. Photo 7 shows the north slope at 13–16 years, so the 2020 date covers only half the roof. Photo 8 is algae streaks on intact shingles.

    Limit: the inspection reader never upgrades a cosmetic observation.

  7. 07Reconciled

    Partly true, condition, cosmetic, agrees — each line priced

    Reconciler

    Roof age is partly true: rated at the oldest slope, 15 years, +$208. The oak over 28% of the north slope is a condition — trim within 60 days, $0. The streaks are cosmetic and support no action. Occupancy and size agree. With the pool (+$186) and the solar array (+$94), the premium goes from $2,148 to $2,636.

    “Roof staining · Cosmetic · $0 · cosmetic: supports no action”

  8. 08One message

    Four questions to Bayside Lane, in one go

    Question and notice drafter

    Confirm the pool has no diving board or slide and accept Coverage E at $300,000. Will both named insureds sign trampoline exclusion NM-HO 418, or remove the trampoline before 1 Nov? Is the 22-panel array owned or leased? Send the May 2020 roofing invoice. Image crops dated 14 Aug 2026 and the inspection photos go with it. Nothing is sent until Renata says so.

  9. 09The decision

    Premium built up, conditions listed, rules checked

    Renata Okafor · Homeowners underwriter

    The decision shows the premium line by line from the Maryland manual, four conditions of binding, and every rule checked: the image is 59 days old, 7.5 cm with 3% cloud and shadow on the roof, of this house, every material line has a second source, cosmetic staining carries no action. Bind as applied is not open; decline is not supported.

  10. 10Signed

    Bind with conditions — nothing resting on one picture

    Renata Okafor · Homeowners underwriter

    Renata signs: 1127 Wrenfield Court, effective Sun 1 Nov 2026, $2,636 a year, 4 conditions, 4 questions sent with the signature. Nothing adverse is taken, so Helen Strand’s co-signature is not needed. Every line cites its image, photo or permit on the audit trail.

    “Nothing adverse is taken, so no co-signature is needed.”

Who it’s for

Built for everyone who touches an imagery referral.

The same file, seen by the four people who carry it — what their week looked like, and what it looks like now.

RO
Renata OkaforHomeowners underwriter · binds up to Coverage A $1.5M · MD, DE, PA
Decides
Before
Makes one answer out of three: the picture says pool, the application says no pool, the inspector says fence.
Now
Opens a referral with every source already lined up and priced, checks the rules, and signs.
HS
Helen StrandUnderwriting manager · co-signs every adverse action
Co-signs
Before
Co-signs nonrenewals without knowing which picture they rest on, its date, its resolution or its parcel.
Now
Sees every imagery-based action this quarter, the ones held because one image carried them, and the evidence pack before it goes.
MB
Marcus BellInspection vendor coordinator · Fieldline and Crestview
Orders inspections
Before
Re-orders inspections for questions the photos already in the file could answer.
Now
Sees what each photo settles before ordering another visit — and orders one when a dispute or a cloudy capture needs it.
TL
Tasha LiuAgent support specialist · producer questions
Answers producers
Before
Fields producers who got several questions on the same referral, on different days.
Now
Every question on a referral goes in one message, with the image crop and photo behind it.
Built on the engine

7 agents. Each with one job, and hard limits.

Seven agents outline every feature, check every image and price every mismatch; the underwriter decides.

Application reader

Reads the homeowner application, prior carrier and producer notes into the attributes the ledger checks, and records the date signed and the producer.

  • Reads every answer as given
  • Never infers or changes an answer the applicant did not give
Parcel matcher

Places each capture on the insured parcel by geocode, parcel boundary and building footprint, and measures the offset.

  • A capture off the parcel by more than 8 m is marked “Not this property”
  • Excludes it before any feature is read
Imagery analyst

Outlines pools, trampolines, solar arrays, outbuildings, overhang, roof slopes and staining on each capture, measures them, and scores capture quality: date, resolution, cloud and shadow.

  • No condition finding from a capture older than the state limit
  • No condition finding from a capture coarser than 15 cm
Inspection reader

Reads inspection reports and photos, roof and mitigation certificates, and classifies each roof observation as bearing on the risk or cosmetic.

  • Cites the photo number for every observation
  • Cosmetic stays cosmetic — never upgraded
Property data checker

Reads assessor records, permits and homestead records, and dates the roof from the permits.

  • A permit dates the work; it does not prove its full scope
  • Quotes the permit number
Reconciler

Builds the said-vs-seen ledger — one line per attribute with every source — prices each line from the rating manual, and recommends bind, bind with conditions, re-inspect or decline.

  • Recommends only — the underwriter decides
  • Nothing adverse on one source
  • Cosmetic findings carry no effect
  • Applies the rules of the state the risk is in
Question and notice drafter

Writes one message to the producer with every question and its evidence, and drafts the policyholder evidence pack for any adverse action.

  • Never sends without the underwriter
  • One message per referral
  • Every adverse reason carries the date-stamped image, the photo and how to dispute
Homeowners underwriter

Decides; manager co-signs adverse actions. The agents propose; a named person decides.

Ask in plain words

Ask about any line, capture or state rule

Underwriters ask in plain words — about a line on the ledger, a capture, a state’s bulletin, or what a finding does to the premium. Every answer cites the image, photo, permit or rule behind it.

Why is the 2023 image not used?

Because it is not of this house. Its building footprint sits 31 m west of parcel 02-118-447 and matches 1125 Wrenfield Court, the neighbour’s gable-roofed house. The tolerance is 8 m, so the parcel matcher excluded it before any feature was read. The two captures on the parcel, 14 Aug 2026 and 3 Apr 2025, carry the findings.

Can we nonrenew over the roof staining?

No. Fieldline’s photo 8 shows algae on intact shingles. Maryland’s Bulletin 25-10 allows an image to support an action only when it gives a clear, accurate and current view of a real condition, and Massachusetts and New Hampshire say cosmetic wear is never enough on its own. Norland’s guideline G-7 says the same. What does move the price is the roof’s age: the north slope is 13–16 years, so it is rated at 15.

What does the pool change on the premium?

+$186 a year. Rule 12.3 adds a $148 pool surcharge and requires Coverage E of at least $300,000 — the application asked for $100,000, which adds $38. The pool is on both on-parcel captures and the inspector photographed the 4 ft fence and self-latching gate, so it rests on three sources, not one. With the solar array (+$94) and the roof rated at 15 years (+$208), the premium goes from $2,148 to $2,636.

Which referrals today rest on one image?

Three, and none of them gets an adverse action until a second source arrives: Halvorsen in New Hampshire (22 months old, disputed — a physical inspection, which New Hampshire requires), Moreau in Maryland (cloud over 41% of the roof — re-inspect) and Lindgren in Pennsylvania (pool seen, no inspection yet — a question to the producer).

Every screen

The working solution, as it ships.

13 screens from the working solution, on its sample data. Pick one to see it large.

Imagery reviewThe risk from above with every feature outlined, inspection photo pins, the agents’ run and the said-vs-seen ledger with each line priced.
ReferralsToday’s new business and renewals: how many attributes disagree, image age against the state rule, the recommendation and the due date.
Agents at workEach step runs in view on the image; outlines snap in as their step completes and the premium waits until every line is priced.
Not this propertyThe 2023 capture sits 31 m off the parcel and matches the neighbour’s house — kept in the file, never read.
Every source, every attributeApplication, captures, inspection and property records for all nine attributes; each cell opens its source.
The exterior inspectionThe inspector’s photos with margin notes, and every roof observation classed as bearing on the risk or cosmetic.
Said vs seenOverhang a condition, trim within 60 days; staining cosmetic, supporting no action; occupancy and size agree. The premium goes from $2,148 to $2,636.
Questions to the producerEvery question on the referral in one message, with the image crops and inspection photos attached.
The decisionThe premium built up from the manual, the conditions of binding, the rules checked and the options the agents weighed.
Sign the decisionThe underwriter signs; a co-signature is needed only when the action is adverse.
Renewal actionsEvery imagery-based surcharge, nonrenewal and cancellation this quarter, the ones held, and the evidence pack for the policyholder.
State rulesWhat each state lets an image do — cosmetic wear, inspection, the policyholder’s rights — and how many referrals each rule touches today.
Your guidelinesImage age, resolution, parcel tolerance, cloud cover, roof-age rating, second source and dispute inspections — all settings.
Governance

Built for regulated underwriting: matched, sourced, signed.

The right house, or no findingEvery capture is matched to the insured parcel first. A footprint more than 8 m off is kept in the file, marked “Not this property”, and never read.
Dated images only corroborateImages older than 12 months — or the state’s limit, if shorter — may back up a newer source but never carry an action. By default, condition is read only from 7.5 cm or finer.
A second source before any adverse actionNo surcharge, decline, cancellation or nonrenewal on one image. An inspection photo or a permit has to agree, and a dispute triggers a physical inspection in every state.
Cosmetic stays cosmeticStaining, streaking, discoloration and moss on intact shingles are labelled cosmetic and never support an action — in line with Maryland, Massachusetts, New Hampshire and Connecticut.
The underwriter decides; the manager co-signsAgents recommend. The homeowners underwriter signs every decision, and the underwriting manager co-signs every decline, cancellation and nonrenewal.
An evidence pack with every adverse noticeThe policyholder gets the reason in plain words, the date-stamped image, the inspection photo and how to dispute. Every step and every signature is on the audit trail.
Configuration

Your guidelines on top of each state’s rules

Every change is versioned, tested on last quarter’s referrals and on the audit trail.

SettingDefaultChoose from
Oldest image that may support an adverse action12 months5 to 24 months · the state’s limit applies when shorter
Resolution for a condition finding7.5 cm or finer7.5 · 10 · 15 cm or finer
Parcel offset tolerance8 m5 · 8 · 12 m
Cloud, shadow or tree cover above which a capture cannot judge the roof30% of the roof20 · 30 · 40% of the roof
Roof age rated at, when slopes differOldest slopeOldest slope · Largest slope · Permit date
Second source before any surcharge, decline, cancellation or nonrenewalOnOn · Off
Physical inspection on disputeIn every stateOn · Off
Questions to the producerOne message per referralOne message per referral · One message per producer per day
Connections

Works with the sources a homeowners referral already has

Applicationsthe answers as given, prior carrier, producer notes
Aerial and satellite capturesevery capture with its date, resolution, cloud and parcel offset
Inspection vendorsexterior inspection reports and photos
Property datacounty permits, assessor and homestead records
Certificatesroof and mitigation certificates
Rating manual and state bulletinspremium effects, your guidelines and each state’s imagery rules
What it changes

The difference, in numbers.

Every figure is labelled: a target the solution is built to, an estimate, a typical published result, or a proven one.

target
0
bind, cancel or nonrenewal actions resting on a single image
9 of 9 lines
with a second source
estimated
11min
per imagery referral, from evidence to a signed decision
By hand≈ 70 min
With agents≈ 11 min
typical
5–24months
the image-age limits state bulletins set, checked on every capture
ShortestLongest

“demo” = seen in the working solution, on its sample data · “target” = the design goal, measured in the live solution · “estimated” = our estimate · “typical” = published figures (Troutman Pepper Locke, Using Aerial Imagery in Insurance and Related AI: Emerging Regulatory Themes, Mar 2026 — image-age expectations of 5 to 24 months; Moody’s analysis reported by E&E News — insurance mispriced in half of the homes surveyed). State rules are summarised from Maryland Bulletin 25-10, Massachusetts Bulletin 2025-02, New Hampshire INS 25-016-AB and the other bulletins named; the wrong-house complaint was reported by Leader’s Edge, Apr 2025. People, companies, addresses and policies named on this page are fictional — characters and sample data in the working solution.

Questions

What homeowners underwriting teams ask us.

What is aerial imagery underwriting verification?

Checking what an aerial or satellite image shows against the application, the inspection and property records before an underwriting decision rests on it — and checking the image itself is current, sharp and of the right house. Aerial Imagery Verification does this with seven agents and puts every source side by side, so the homeowners underwriter decides from all of it.

How does it find undisclosed pools, trampolines and solar panels?

The imagery analyst outlines and measures each feature on the capture and the reconciler sets it against the application answer. A pool the application left out appears as “App: no pool · Image: in-ground pool 16×32 ft”, with the inspection photo and any permit beside it, and the premium effect from your rating manual.

How does it stop an image of the wrong house being used?

The parcel matcher places every capture on the insured parcel by geocode, parcel boundary and building footprint and measures the offset. A footprint further off than the tolerance — 8 m by default — is marked “Not this property” and no feature is read from it.

Can an aerial image alone support a nonrenewal or cancellation?

Not in this solution. No surcharge, decline, cancellation or nonrenewal goes ahead on one image: a second source, such as an inspection photo or a permit, is required. Dated captures only corroborate, cosmetic wear never supports an action, and a dispute triggers a physical inspection in every state.

Which state imagery rules does it check?

Each referral is checked against the state the risk is in. The working solution carries Maryland Bulletin 25-10, Massachusetts Bulletin 2025-02, New Hampshire INS 25-016-AB, the Connecticut and Pennsylvania notices, Delaware Bulletin No. 150, North Carolina 25-B-09, Alabama 2025-03 and Michigan 2025-12-INS, alongside your own underwriting guidelines.

How does it handle roof age when the slopes differ?

It reads both the image and the inspection, and dates the roof from permits — while treating a permit as evidence of the work, not proof of its full scope. By default the roof is rated at the oldest slope; you can choose largest slope or permit date in settings.

Do underwriters stay in control?

Yes. The agents recommend bind, bind with conditions, re-inspect or decline; the homeowners underwriter decides and signs, and the underwriting manager co-signs every decline, cancellation and nonrenewal. Nothing goes to a producer or policyholder until the underwriter sends it.

How long does it take to go live?

The Agentic Solution Engine builds and deploys it from your requirements — your underwriting guidelines, rating manual, imagery and inspection sources and a sample of past referrals — and it goes live once every quality gate has passed. We will walk you through it on your own referrals first.

See it on
your referrals.

We’ll run Aerial Imagery Verification on a sample of your own imagery referrals.