Brand Watch
Every brand in the book watched year-round, so trouble is seen in the FDD before payments slip.
Why it matters
Brand trouble shows first in a new FDD’s Item 20 closures or Item 3 litigation; lenders find out when their own units miss payments.
How the solution handles it
Agents compare each new FDD with last year’s, watch court filings, news and Directory changes, track borrower unit sales and map exposure by brand and borrower. Each alert cites its source; a portfolio manager decides on action.
How a brand signal moves
Five agents diff each new FDD, watch litigation, news and unit sales, and map exposure by brand; a portfolio manager decides on action.
What it reads, and what it hands back.
What goes in
- Annual FDD renewals
- SBA Franchise Directory changes
- Borrower unit sales and covenant reports
- News and court filings
- Exposure by brand
What comes out
- Brand risk scorecard
- Early-warning alerts with citations
- Exposure by brand and borrower
- Quarterly brand review pack
Who uses it
The difference, in numbers.
Every figure is labelled: a target the solution is built to, an estimate, a typical published result, or a proven one.
Rules: FTC Franchise Rule, 16 CFR 436.5 (Items 3, 20, 21) · SBA Franchise Directory · “Target” = design goal, measured in the live solution
5 specialist agents. One person decides.
More in this division.
Every FDD read end to end and turned into a cited brand profile before the first unit is underwritten.
Unit EconomicsEvery new unit modelled from the brand’s own disclosed numbers, with royalty, ramp-up and stress built in.
Franchise AgreementEvery franchise agreement abstracted and checked against the loan, so none ends before the loan does.
Build this
for your team.
We’ll show Brand Watch running on your own documents.