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Airline Dynamic Ancillary Pricing demo

Prices seats, bags and bundles per shopper and flight within rules, for ancillary teams 1:33

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What the demo shows

Prices seats, bags and bundles per shopper and flight within rules, for ancillary teams

The priced seat map shows one narrowbody flight with the agent's proposed price on every paid seat, the current price faded beside it, and the guardrails people set listed above the map. A Demand reader reads bookings, last year's flight, rival seat fees and events; a Seat pricing agent proposes each zone's price and says why with sources; a Guardrail keeper checks floors, ceilings, the daily move, family seating at $0 and exit-row rules; a Checker re-computes on its own; a Test designer writes the test cell and stop rules. The manager switches the map to what a family or a business traveler sees, asks why, caps a zone and approves a 10% test cell with a reason code; above $25,000 the director co-signs. After departure an Outcome reviewer compares test with control, and a Fee refund watcher refunds seats an aircraft swap took away.

Transcript

  1. Airline Dynamic Ancillary Pricing.
  2. Agents price seats, bags and bundles per flight inside your rules.
  3. Ancillaries are 16% of airline revenue, yet seat prices sit in fixed tables.
  4. Overnight, the agents priced 41,000 flight dates.
  5. Dana opens spring break to Orlando.
  6. Guardrails sit above the map.
  7. Floors, ceilings, a daily limit, children's seats free.
  8. Exit rows go from $79 to $95.
  9. Last spring, they sold out a month early.
  10. Seen as a family, exit rows are not offered.
  11. Children sit beside a parent free.
  12. The checker are recomputed at a loan and agrees within $2.
  13. Dana asks why not $89?
  14. More seats sold, but less revenue.
  15. She caps exit rows at $89 and approves a 10% test sell.
  16. Every price is cited, checked against the rules, signed and logged.
  17. On Labor Day, the same move earned 13% more seat revenue per passenger.
  18. Build on Botminds, agents, data, screens and governance on one platform.

Transcribed from the film’s narration. Captions are on the player.