Trademark Clearance Search video

Every candidate name scored against every conflict on sight, sound, meaning and goods, sound-alikes and translations included, with a cited opinion for counsel to sign. 1:14

What the film shows

Searches registers, common law and the web for marks that conflict, for trademark counsel

Agents search six registers and the web, generate sound-alikes, translate each name into five languages, read each record's owner and status, and score every name against every conflict on sight, sound, meaning and goods. Counsel works one scorecard instead of a hundred-page report, approves the verdicts and signs the cited opinion.

Transcript

  1. Trademark Clearance Search finds conflicting marks on registers, in common law and online.
  2. Over 824,000 trademark classes were filed at the USPTO last year.
  3. Fernwick Botanicals sent three names for a skincare line.
  4. Agents screened 1,400 hits and web uses, each dismissal with a reason.
  5. Lumera turns red: a sound-alike in the same class, then a Spanish translation.
  6. Each cell scores sight, sound, meaning and goods, cited to the record.
  7. Meilan fails too: in Chinese, it means beautiful orchid, already registered.
  8. Vellora clears: its nearest marks sell brushes and lingerie.
  9. Lavinia signs the cited opinion the same day, with a four-market filing plan.
  10. Built on Botminds: agents, data, screens and governance on one platform.

The narration as written for the film. Captions are on the player.