MLR Review Automation demo
Every claim in a promotional piece pinned on the piece itself and checked against the cited reference page and the current label, so medical, legal and regulatory reviewers start from the evidence. 1:12
What the demo shows
A promotional review solution for MLR teams that checks claims, references and fair balance.
When a piece arrives, the agents find every claim and pin it on the piece, open each cited reference at the anchored page and compare value, population, endpoint and timepoint with what the piece says, check it against the current label, fair balance and brand rules, and route the piece by risk. Reviewers click a pin, see the source page beside it, accept the approved claim or send it to the agency, and sign; the 2253 package is built on approval.
Transcript
- MLR Review Automation checks every promotional claim against its cited reference for MLR reviewers.
- Today each reference is opened by hand and approval takes four weeks.
- A Veltrimab detail aid arrives.
- The agents pin 14 claims and check each at its cited page.
- One turns red. Two in three is a subgroup of 141 patients, not the whole study.
- The approved claim, 46% versus 19%, goes in with one click.
- Amber pins are wording, like once-monthly where the label says every four weeks.
- Old safety information is swapped for the current label.
- Reviewers sign, and median approval falls from 29 days to 13.5.
- Build on Botminds, agents, data, screens, and governance on one platform.
Transcribed from the film’s narration. Captions are on the player.