botminds.aiRequest a demo

Green Claims Substantiation demo

Finds each written and implied environmental claim on a pack or ad, judges it by market and matches its proof 1:34

Book a demoExplore the solution

What the demo shows

Checks marketing and label environmental claims against evidence before publication

The signature screen is the claim-verdict highlighter: the label or ad fills the screen with every environmental claim boxed, including implied ones such as a leaf wrapped around a globe or a home-made seal. Each box carries a verdict tag (Banned, Needs evidence, Substantiated) for the market chosen: switch to France and 'Biodegradable' turns banned in place. Clicking a box opens its evidence card: how a shopper reads it, the rule passage, the evidence with its highlighted sentence, a scope check, and the proposed wording in four languages. An intake agent pulls the artwork from the design tool; a spotter agent finds written and implied claims; a rules agent applies each market's rules; an evidence agent matches claims to studies and certificates and checks their scope; a rewriter agent proposes compliant wording; a consumer-view agent reads the pack as a shopper and challenges the others; a register agent keeps the claim register live and finds packs on shelf that carry a claim now banned. The compliance lead approves, edits or rejects each change with a reason, and Legal signs before anything is printed.

Transcript

  1. Green Claims Substantiation checks green claims on labels and ads against evidence before print.
  2. Since September 27, EU law bans generic and offset-based green claims.
  3. Kestrel and Vein's new cleaner label arrives 11 days before print.
  4. Agents boxed eight claims, two implied, a leaf and globe, and a homemade seal.
  5. Carbon neutral shipping rests on offsets.
  6. Banned. 50% recycled covers the bottle, not the cap.
  7. The rewriter proposes. Bottle made with 50% recycled plastic.
  8. Cap excluded. A consumer view agent challenges.
  9. 70% less than what?
  10. A person decides. In France, biodegradable turns banned on packs.
  11. Legal counsel Marta Ruiz signs all seven changes, each with a reason.
  12. Every verdict cited, every change signed, every step logged.
  13. Signed six days early, Shellstock gets a 62,000 euro sticker, not a reprint.
  14. Built on Botminds: agents, data, screens, and governance on one platform.

Transcribed from the film’s narration. Captions are on the player.