Airline Revenue Management demo

What the demo shows

Forecasts demand and sets seat availability and overbooking per flight, for revenue analysts

The departures board shows the next 30 holiday departures out of the hub as slim strips, each a booking curve against its forecast. Beside the three flights the agents want to change sit their notes: a Forecast watcher flagged them, a Signal reader found the rival sellout, the booking surge or the schedule change, a Deviation explainer says why in plain words with every source cited, a Bid price agent or an Overbooking agent proposes the change with its effect, and a Checker re-computes it on its own. Under each note the analyst asks why or tells the agent what to change; the agent re-computes in place. The analyst approves, edits or rejects with a reason code; above the limits the director co-signs; only then does it post. After the flight departs, an Outcome reviewer checks whether the decision paid.

Transcript

1. 0:00Airline Revenue Management. Agents forecast demand and set seat availability and overbooking per flight for revenue analysts.
2. 0:11One point of revenue on a $10 billion network is $100 million a year.
3. 0:18Megan sees 30 holiday departures out of Chicago, each against its booking curve.
4. 0:25The agents flagged three.
5. 0:28CV4-12 to London is 18% above its curve.
6. 0:34The explainer says why.
7. 0:3661 bookings in two days after a rival sold out.
8. 0:41The bid price agent proposes closing K and Q and raising the bid $85.
9. 0:50Megan asks why. The agent shows who that turns away, with sources.
10. 0:56The checker reran it alone and agrees within $2.
11. 1:02Megan trims it to $60 and approves with a reason code.
12. 1:08Nothing posts without her yes.
13. 1:10Above her limits, the director co-signs, and each decision is checked after departure.
14. 1:18Result, an estimated $37,000 more on one flight.
15. 1:25Build on Botminds, agents, data, screens, and governance on one platform.

Transcribed from the film’s narration. Captions are on the player.