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Airline Offer Management demo

Commercial teams build, price and govern NDC offers and bundles for every channel 1:34

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What the demo shows

Commercial teams build, price and govern NDC offers and bundles for every channel

The shelf screen shows the fare families for one leisure flight as a shopper sees them on the airline's website, in the app, at an NDC agency and on a GDS agency terminal, side by side, with the bundle the agents proposed sitting in draft on each. A Shopping reader reads counted shopping and last winter's sales; a Bundle designer proposes a Weekender (preferred seat, first bag, same-day change for $64) and says why with sources; a Take-up simulator projects 9.0% attach and est. +$47,300 for the season; a Checker re-simulates on its own (8.4%, +$43,000) and flags more buy-down from the higher fare family; a Channel renderer finds that GDS agencies lose the bag; a Rules keeper checks full fare, bag fee disclosure, refunds and the Gold-member variant; a Test designer writes the test cell. The Head of Offer Management asks why $64, tries $59, keeps $64 and approves it for the website, the app and NDC agencies only, with a reason code; a filed version is requested for GDS. A Results reviewer reads results by market and plans retirements.

Transcript

  1. Airline Offer Management. Commercial teams build, price and govern Bundles for every Channel.
  2. Ancillaries are a 6th of Airline Revenue.
  3. Your new Bundle takes weeks and often breaks in one Channel.
  4. Overnight, an agent proposed a Weekender for Chicago to Las Vegas.
  5. Seat Baggins same-day change for $64.
  6. Rene sees the Shelf in every Channel side-by-side as shoppers do.
  7. The simulator projects 9% attach.
  8. A checker re-ran it alone and flags more buy-down.
  9. But the GDS view loses the bag.
  10. The traveler would pay for it at the airport.
  11. Renee asks why 64.
  12. The answer cites its sources one click away.
  13. She approves it for the website, the app, and NDC agencies only with a reason code.
  14. A test cell opens Monday, with stop rules checked daily.
  15. Every offer is cited, signed channel by channel, and logged.
  16. Corvain aims for $1.50 more per passenger, and no offer where it cannot show.
  17. Built on Botminds: agents, data, screens, and governance on one platform.

Transcribed from the film’s narration. Captions are on the player.