Airline Next Best Offer demo

What the demo shows

Picks the next offer or message for each loyalty member within rules, for airline marketing

Seven agents decide, every night and for every member in an approved play, which one offer to send, or to send nothing. The member reader builds the member's moment, the offer scout finds every offer the member qualifies for, and the rules keeper checks consent per channel, frequency caps across all plays, quiet hours and suppressions first, with a veto no other agent can overrule. The value agent prices each option by what it adds over doing nothing, measured against the play's own control group, and the arbiter picks one and writes why the others lost; below 70% sure it asks a person. The message writer drafts the offer with its full price and terms and a plain reason, and the rules keeper checks every claim. Marketing does not approve thousands of messages: it approves the play in a guided conversation and reviews a sample of 25 real decisions, approving, changing or rejecting each with a reason, before anything is sent.

Transcript

1. 0:00Airline Next Best Offer Picks one offer, or none, for each loyalty member within the rules.
2. 0:09Today members get five offers a week, and nobody knows why.
3. 0:15Airline ancillaries reached an estimated $157 billion last year.
4. 0:22Overnight, the agents drafted a play for 18,000 silver members near gold.
5. 0:30Elena Marsh is 1,800 points short, flying Chicago to San Francisco.
6. 0:37They weighed three, $129 upgrade, the card, a status challenge.
7. 0:45The rules keeper went first.
8. 0:47The card waits, and no text without consent.
9. 0:52Against doing nothing, the challenge is worth 19 times the upgrade.
10. 0:58Morgan asks why not the upgrade.
11. 1:01The agents answer with sources.
12. 1:02She approves the pick, then signs the play with a reason.
13. 1:10Every pick cited, every approval signed, every send logged.
14. 1:16Live plays convert 6.8% against 4.6% in control, $1.8 million added.
15. 1:25Built on Botminds: agents, data, screens, and governance on one platform.

Transcribed from the film’s narration. Captions are on the player.