Digital Marketing Manager

Chennai, India

Role Overview

Botminds is in need of a Digital Marketing expert Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

Experience and Licensing Requirement

  • listAny Bachelor’s or master’s degree in marketing or a related field
  • listProven working experience in digital marketing, particularly within the industry
  • listDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • listExperience in optimizing landing pages and user funnels
  • listSolid knowledge of website and marketing analytics tools
  • listExperience in setting up and optimizing PPC campaigns on all major search engines

Roles and Responsibilities

  • listPlans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • listDevelop and monitor campaign budgets.
  • listMeasures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • listIdentifies trends and insights and optimizes spend and performance based on the insights.
  • listBrainstorms new and creative growth strategies through digital marketing.
  • listPlans, executes, and measures experiments and conversion tests.
  • listIdentifies critical conversion points and drop off points and optimizes user funnels.
  • listProvides thought leadership and perspective for adoption where appropriate.

If you think you’re a right fit to Botminds, we are excited to receive your application

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